My role included designing the packaging and developing the overall look and feel of the brand.

The goal of my design was to capture the essence of Japanese tradition while also creating a bold and playful experience for the consumer. To achieve this, I created a new logo and a comprehensive brand identity system that would be applied across all touchpoints.

The result was a cohesive and visually striking brand that effectively conveyed the rich history and traditions of Doppo Beer. The packaging designs, in particular, stood out on shelves and helped to differentiate Doppo from other craft beer brands on the market.