Senior Product Designer
Currently at
Nice to meet you!
I’m Sergio ✌🏼, a Senior Product Designer who turns complex problems into bold, clear, and human experiences. I believe great design makes the complicated feel effortless and unforgettable.
I’m a Senior Product Designer with a deep love for interaction design, brand experience, and creating digital products that make people’s lives easier. Currently, I’m based in Sydney, designing at Fair Supply, a purpose-driven ESG tech startup in Sydney where we help companies manage environmental and human rights risks in their supply chains, turning complex data into clear, actionable tools.
Before FairSupply, I helped Ofload reimagining how shippers and carriers connect and making that experience beautifully seamless. I also led product design at PLYB Group, where I helped shape tech solutions to empower women and bring more equity into the tech world.
Over the years, I’ve worked across the design spectrum from agencies to product teams, from startups to solo freelancing. That journey has taken me from Bogotá, Austin Texas to Melbourne, and now Sydney, blending global perspectives into my craft. My background in industrial & graphic design gave me strong roots in typography, colour, and storytelling, tools I now use to build intuitive and engaging interfaces.
What drives me?
Helping people and ideas thrive. Whether I’m leading a team, refining a UX flow, or crafting Design systems, I’m happiest when creativity meets purpose. I believe in thoughtful design, real collaboration, and always leaving the experience better than I found it.
Outside Work
When I’m not behind a screen designing, I’m usually chasing finish lines. I’ve run multiple marathons and love the clarity, grit, and rhythm that long-distance running brings.
You’ll also find me on my bike, riding through Sydney’s hills or along the coast, it’s my way of staying grounded and soaking in inspiration. Endurance sports taught me a lot about patience, persistence, and mindset: lessons I carry into my work as a designer every day.